RATP launches a campaign against rude behavior on transport

0 comments // in My Paris // October 14, 2011

The new RATP campaign to denounce rudeness on public transport will not go unnoticed: A 4 × 3 bestiary that links human behavior to that of our animal friends!

“The RATP improves, so its passengers must also improve”

It’s the behemoth Publicis Conseils who has initiated this campaign that posseses a slight infantilizing tendency to compare the office worker to a buffalo, a youth to a llama that spits or a lazy person who stays seated and a freerider to a frog jumping over the turnstiles!

You can appreciate the wholeness of this campaign in grand format in the tunnel of the Montparnasse train station.